Veea and iFREE to Demonstrate New Release of TROLLEE at Euroshop in Dusseldorf

NEW YORK; HONG KONG; February 23, 2023 – Veea Inc., a leader in integrated smart edge connectivity, communications and computing for edge and cloud, today announced it will be demonstrating the next-gen retail technology developed by TROLLEE, an iFREE GROUP company, at the Euroshop Trade Fair in Dusseldorf from February 26 – March 2, Hall 7 Booth D18.

TROLLEE P2 is the brand new AI-powered smart shopping cart designed to bring consumers frictionless shopping experiences. Over the last few years, Veea and the TROLLEE team have been collaborating on this breakthrough solution, by bringing physical retailers engaging customer experiences and personalized service to build and maintain profitable relationships with their customers.

The TROLLEE solution demonstrator, which will be part of the TROLLEE stand at Euroshop, showcases the potential of the Veea Edge Platform, analytics, and artificial intelligence in transforming the retail customer experience.

The P2 solution makes the shopping experience even more convenient and beneficial to shoppers, and generates valuable data for retailers and the brands they represent on their shelves, with next-level sensor fusion and artificial intelligence.

TROLLEE P2 can automatically detect items placed in the cart and recognize within seconds. 

TROLLEE P2 has a modular architecture, combining the benefits of standardization with flexibility for retailers. This latest major release is more precise, interactive and more stable than earlier versions. The in-store navigation experience of TROLLEE P2 has been leveled up to deliver a journey that entertains consumers and delivering deals on the spot, while ensuring shoppers are traceable with highly-accurate locations in real time.

Included with TROLLEE demonstrator is Veea's AdEdge solution.

Veea AdEdge™ is an advertising platform that runs at the network edge, on the Veea Edge Platform. It supports "just-in-time" advertising experiences for customers in retail and out-of-home environments.

  • Location-based and prospect-based ad serving
  • Local, low latency ad content caching and playout
  • Instant, context-based coupon serving
  • Local, instant ad conversion attribution
  • API for Point-of-sale (POS) integration

TROLLEE trials underway in Southeast Asia, China, and Japan are garnering positive feedback from major retailers. One of the region's largest supermarket chains has been collaborating closely in the development of TROLLEE.

"This is a revolutionary technology that truly enhances revenue opportunities for the hypermarket retailers. We are excited to be launching the TROLLEE P2 at Euroshop marking its worldwide debut. Our TROLLEE P1 has garnered many industry awards and with the P2 we have raised the technology and performance to even higher levels and capabilities,” said Soh Wei Hong, CEO of TROLLEE and CTO of iFREE GROUP. "TROLLEE is driving Martech, Edge AI, Data Intelligence, Smart iOTs, AR Spatial Computing, and Omnichannel to push smart retail technology to the next level."

“Retailers win when they consistently deliver exciting experiences to customers, while driving sales of products in their physical stores, supporting brands in disruptive new ways,” said Allen Salmasi, Founder and CEO, Veea, Inc. “Together with other retail ecosystem members, we are rolling out extraordinary shopping at the intelligent edge with entertaining, engaging digital services that make the shopper’s journey better, while generating valuable data and insights to retailers and brands. TROLLEE’s new product is light years ahead of less personalized and intelligent in-store interactive shopping options, not only making consumers happier, but leveraging data to bring insights to store operators, the brands they carry, distributors and others along the digital supply chain.”

The Veea and TROLLEE teams will be at the Euroshop Trade Fair from February 27 – March 2, available for briefings and interviews. Please contact Tom Williams to set up a meeting to learn more, and to schedule time with one of Veea’s experts.

About Veea

Veea is redefining and simplifying secure edge computing that improves application responsiveness, reduces bandwidth costs, and eliminates central cloud dependency. Veea’s first-in-class VeeaHub® smart computing hubs integrate a full range of connectivity options, application processing power, and a full security stack to form an elastic edge computing platform with a dynamic connectivity and application mesh that can easily be deployed and centrally managed from the cloud. Veea Edge Services run across this application mesh to deliver secure remote access, IoT/IIoT/AIoT, and a wide range of smart applications. These features along with a range groundbreaking vertical-specific applications comprise the Veea Edge Platform, serving the needs of our customers across Smart Buildings, Smart Energy, Smart Cities, Smart Construction, Smart Farming, Smart Retail, and other industry verticals. Veea is headquartered in New York, NY, with offices in the US, UK and France. Veea was named by Gartner as a 2021 Cool Vendor in Edge Computing. For more information, visit Follow us on Twitter and LinkedIn.


TROLLEE is a leading smart retail technology company focusing on revolutionizing the Smart Retail scene. It is the Smart Retail Division of iFREE GROUP, a global smart technologies conglomerate. TROLLEE partners with leading companies around the world to make retail smarter, including famous large chain supermarkets in China, Thailand, Malaysia, and France. TROLLEE empowers offline retail with digital and intelligent upgrading, creating a new ecology of Smart Retail. For more information, visit


Media Contact for Veea

Cynthia Artin


Media Contact for TROLLEE

Christy Liang